Creating a business requires considering and studying many factors. One of which is marketing. Answers to questions like "how are we going to sell our product?" or "What are we going to sell?" are to be answered. In marketing, there's this thing that we call the Marketing Mix. It's composed of four (4) P's: Product, Price, Promotion, and Place. Product refers to the goods or services that our business is giving. How are we going to sell if there is nothing to sell? It was said that having a good product will take care of the rest. A good product will promote itself. Price refers to the strategy on how we give valuation to our product. How much does it cost our customers to acquire the product? It is also important to know this because a wrong pricing strategy will cause us to lose our client base. An overpriced product or service will drive customers away. An under-priced product will create doubts about the product itself or the company selling it. Pro...