Trade fairs are events from which companies showcase their products and/or services. It is one way for companies to potentially grab a share of the market. In my previous post , a trade fair can be categorized under the third "P" which is "Promotion". Trade show displays , although they cost high, they aren't high enough compared to the benefit your business can get. Don't however, have just a plain display. First impression last. If your stand shows mediocrity, there is a big chance that you won't achieve your goal--introduce your product and/or service and get a market share from that area. Have at least an elegant truss , and not just any attractive looking truss but one that is related to your product and/or service. Banner stands definitely help in getting the customer's attention. They don't immediately see your display area you know. It's the same as a customer driving by the highway looking for a certain office. From his/her perspec...